About Us


My name is Ashley, and I’m a wife, mama to 3, and collector of pretty things, just like my Grammie. When I founded The Bluest Willow, I wanted to create a place where every woman felt beautiful, cared for, and unique. I’ve always loved making women feel beautiful, and at TBW you can always count on authenticity, inclusivity, and joyfulness. I hope you love it as much as I do.

When I was thinking about what I wanted to name The Bluest Willow, it came to me like it had always been there, you know? You see, my sweet Grammie was a collector of pretty things, and she had a special love for blue willow goods—that china patterned with the deepest indigo and interlaced with the brightest ivory. Inspired by the blue willow design, a really great outfit, and my love for the willow tree itself, it was easy.